The City of Vancouver conducts a community survey to gauge residents’ opinions on the performance of the City and what they consider key challenges and priorities. This statistically valid survey has been conducted since 1996 and every two years since 2002. Similar questions are asked to gauge changes in resident’s opinions over time. Results help inform City leaders on how best to meet the community’s needs as part of the upcoming budget planning process.
This year, as in 2010, we commissioned a scientifically accurate phone poll of our residents by an independent research firm. The City then posted the same survey questions on our website to gauge online opinion.
In April 2012, ETC Institute, a national leader in community surveys for government agencies, conducted the random phone poll of residents and businesses across Vancouver on behalf of the City. Results include benchmark comparisons to prior years and geographic analysis. This research study cost $11,400.
Our research team used residents’ home or cell phone numbers as an official contact method. The majority of residents still have land lines and this survey is a random sample, meaning that fewer are contacted by cell phone. In 2010, ETC Institute conducted the phone survey for the City and also mailed surveys to Vancouver residents – they advised us of no significant differences in data between a phone or mailed survey.
The report below includes key findings of the ETC Institute phone survey.
On April 20, 2012, we posted the same survey questions online to the City’s website after the phone poll was complete. This survey closed May 14, 2012. This survey is meant to gauge opinions of a different and important audience – however, it is not statistically accurate and allows those not heard by the random survey sample to be heard.
The final 2012 Community Survey report will include comparisons of phone and online survey results, triangulated with other relevant data, for the City Council and City Manager in June. We do not recommend that you make a major decision based on a single survey.
About the 2012 Community Survey – Phone Poll by ETC Institute:
Residents were generally satisfied with the overall livability of the City of Vancouver.
Over three-fourths (77%) rated the livability as either “very high” or “high”;
19% were “neutral”, 3% responded “low;” 1% gave a rating of “very low”.
Most residents were satisfied with the quality of life in Vancouver.
Eighty-two percent (82%) said they were satisfied with the quality of life in Vancouver.
15% gave a neutral response, and 4% were dissatisfied.
Residents are generally more satisfied with the quality of services provided by the City than they were two years ago.
The level of support for specific actions to balance the City budget.
Respondents rated the importance they placed upon various City services
The five most important City services according to respondents were:
Respondents also rated their satisfaction levels with the same various City services
The five City services with the highest levels of satisfaction according to respondents were:
The five City services with the lowest levels of satisfaction according to respondents were:
Greatest changes / key takeaways compared to 2010:
Quality of Life
Service Delivery satisfaction
Satisfaction should be compared to importance for priority insight; the matrix allows us to focus efforts on service delivery. (High satisfaction could mean “we are doing enough in the current economy.”)
High satisfaction or major positive changes in satisfaction - major improvements included:
Satisfaction went down in some other areas:
Transportation and streets
Are respondents personally willing to pay more taxes to improve specific services?
Benchmarking – Comparison to the NW and US, our residents’ perceptions: