Skip to main content

City Manager update: May 2025

May 7, 2025

Economic Development Strategy provides clear direction

Vancouver is in the midst of a continuing transformation into an economic driver of the bi-state greater Portland region and is experiencing sustained population and job growth. And while the economic activity is positive, the recent population boom has also increased the cost of living. This places more pressure on historically underserved communities and can worsen economic disparity. 

Knowing that we need to make proactive investments in economic security and opportunity for all current and future residents, the City Council adopted the City’s first-ever Five-Year Economic Development Strategy in April. This inclusive strategy is set up to help accelerate economic growth and address growing disparities within the community. It is organized around four primary goals: 

  • Establish pathways to accessible, quality jobs 
  • Create opportunities for intergenerational wealth 
  • Position Vancouver as an inclusive center of innovation and entrepreneurship 
  • Invest in neighborhood commercial districts 
Lon Pluckhahn

Vancouver must be strategic in its approach to economic development so we can maintain competitiveness in the face of recent economic instability and current challenges.  

Our strategy was developed using both data analysis and broad community engagement. The strategy will also be aligned with and complements the region’s economic development roadmap led by the Columbia River Economic Development Council and Workforce Southwest Washington’s 2025-2029 Strategic Plan. This ensures that Vancouver’s actions fit with existing initiatives and that they leverage available tools and resources for maximum impact. 

We welcome this new chapter in Vancouver’s economic development. This strategy will guide our efforts over the next five years as we work towards creating a more prosperous, innovative and inclusive city.